So you’ve got a shiny new animated explainer video made, but now what do you do with it? For your video to have maximum impact it’s important to put it in the right places and on the right platforms, to ensure you reach your target audience and attract new customers. There are many places you can put your video, and some will be more effective than others.
Below are the three main locations you will want to put your videos to get as many of the right eyeballs watching as possible. A successful explainer isn’t all about thousands of views – it’s about making sure the audience who the video is made for is engaged with your message.
The first place you should put your video is your homepage. For most websites the homepage is the one that gets the most traffic and many explainers are created for the sole purpose of introducing an audience to a brand or concept, and so should logically be placed at a visitor’s first port of call.
Upload your video to YouTube first as this makes it easy to embed video in your site, by copying the code from the embed tab of the share feature, and it means you have it on another channel as well. Paste the code into the template or content of your website’s homepage and anyone arriving at your site will be greeted with your video. Almost half of businesses who use video put it on their homepage, and most of them say it’s effective.
An engaging video is good for SEO as well as it increases the amount of time someone spends on your site, which will send out signals to Google that it’s worth ranking high in its searches.
If you have an email list you can let your audience know whenever you have a new video to share. Including videos in your campaigns has multiple benefits. According to emarketer a survey of marketing executives revealed that 55% saw increased click-through rates, while around 40% said that including video increased the amount of time people spent reading the campaign and the number of shares the email got.
In short video makes email marketing more engaging, so even if your list is small adding videos means you’re going to get a lot more out of it.
Putting videos on social media will increase their chances of going viral and help you to target different audiences – for example LinkedIn is good for B2B marketing while putting it on Facebook will help you to reach consumers. According to a recent survey 87% marketers use their video on social media, and 78% of them believe it to be an effective tactic.
Shorter video which catches a viewer’s attention as they’re scrolling down their feed fares better on sites like Facebook so it’s worth having different versions of a video created. We can advise you on the best strategy to suit different channels.
Experiment with putting your video in these places to find out how it can increase your ROI. Getting the video made is the hard part, sharing it across different channels is where the fun comes in and if the video is well made and engaging then your audience will respond.