We were brought in to help PicStick site visitors see the purchase process from end to end, explaining how simple it is to take snaps from a smartphone or tablet, upload them to the PicStick site and receive a set of photo fridge magnets in the post.

A key part of the brief was to avoid reliance on spoken and written language and let the visuals do the work.

We used a simple, playful artwork style to fit with the company’s light-hearted brand to create an animated user journey in under 40 seconds.