http://leapfroganimation.wistia.com/medias/x3gyw7eoje?embedType=async&videoFoam=true&videoWidth=640

University of Exeter Ecard

We created this ‘Year in the Life’ hand drawn animated ecard for the Unversity of Exeter, working closely with the marketing team to give a visual take on the year’s top stories.

This video was sent out to around 100,000 individuals and received over 10,000 views in less than 2 weeks, a rather healthy initial 10% response rate.The total to date is nearer 20,000 views, all in all  highly effective awareness exercise.